Elecard Strengthens Industry Collaboration through Active Participation in SVTA Working Groups
Milpitas, CA, August 12, 2025 – Elecard, a leading developer of software solutions for video encoding, streaming, video quality monitoring, and analysis technologies, is deepening its impact on the streaming industry through participation in the Streaming Video Technology Alliance (SVTA). Following the successful merger of DASH-IF into SVTA, Elecard was welcomed into the streaming video community. Over the past year, the company has joined several SVTA working groups, contributing both its technical expertise and field-proven software solutions - CodecWorks and Boro - to support efficient low-latency delivery and real-time stream monitoring.
Through participation in the Low Latency Streaming, Encoding and Packaging, and Streaming Video Operations working groups, Elecard works alongside other members to leverage existing encoding and packaging technologies to reduce latency across the source-to-consumer video delivery chain - improving methods for large audience distribution, particularly valuable during live events. As part of their activities, the working groups build PoC implementations to solve operational challenges and publish proven best practices.
Another initiative Elecard is involved in is the SVTA Sandbox Project — a cloud-based lab environment. With this powerful tool, any working group can seamlessly define and deploy end-to-end streaming environments, test configurations, and explore new technologies. The Sandbox now integrates Boro, the industry-leading QoS/QoE monitoring system, and CodecWorks, a software platform for real-time encoding, transcoding and adaptive bitrate streaming via HLS and MPEG-DASH protocols.
“Our interest in being part of SVTA aligns with the rapid evolution of the sports streaming industry,” said Alexey Malikov, Chief Business Development Officer at Elecard. “As a technology partner for broadcasters of live sports events worldwide - many of whom rely on CodecWorks and Boro to deliver high-quality live streams - we also joined the SVTA Streaming Sports Council to bring the challenges we face in real-life into the groups and work on solutions for high-quality live sports streaming.”
“Not all of our streaming efforts are Earth-bound - we're also supporting SVTA’s visionary collaboration with NASA on the “Streaming from the Moon and Beyond” project, exploring the unique challenges of transmitting high-quality video content from the Moon and other extraterrestrial environments, which aligns with our commitment to innovation at the edge of technology.” Mr. Malikov added.
Through active collaboration and contributions of its proven products and technical leadership, Elecard is helping to set new industry benchmarks for video quality, reliability, and operational efficiency.
About the Streaming Video Technology Alliance
Streaming Video Technology Alliance is the global technical association addressing challenges of delivering high-quality video at scale. By providing a forum for collaboration across the streaming video ecosystem, the SVTA member companies can develop technical specifications, educational whitepapers, best practices, and software code which address those challenges. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors participate in bi-weekly working group activities and quarterly face-to-face meetings.
About Elecard
Elecard is world-famous for developing video compression solutions and providing tools for real-time IP video monitoring and analysis. The highly-optimized MPEG-2, H.264/AVC, HEVC live encoding, MPEG-2 TS, MPEG-Dash and HLS packaging technology stack from Elecard is in production with Tier 1/2/3 broadcasters, IPTV, and OTT operators. The VVC, HEVC, AV1, VP9, H.264/AVC, and MPEG-2-compressed video quality analyzers and monitoring probes enable video codec developers, broadcast engineers, and content distributors to improve the R&D process and ensure the top-notch live streaming quality.
Contacts:
+1 (323) 644-4063
americas@elecard.com